Deadline for Cahuenga Peak: Press Conference at the Hollywood Sign Scheduled for Wednesday, April 14th
MEDIA ADVISORY
Save the Peak Campaign Announcement
Los Angeles (April 12, 2010) - Councilmember Tom LaBonge and officials from the Trust for Public Land will make a major announcement regarding the Save Cahuenga Peak campaign on Wednesday, April 14th at 9 a.m.
Wednesday is the announced deadline for the campaign to raise $12.5 million to acquire Cahuenga Peak, a 138-acre parcel just to the west of the landmark HOLLYWOOD sign.
Councilmember LaBonge has been working for nine years to set aside $5.3 million in public and private park funds to acquire Cahuenga Peak from property owners who have threatened to develop the land for luxury residential housing. The City partnered with the Trust for Public Land, a national land conservation organization, to raise private funds to cover the balance of funds needed.
The campaign has attracted donations from Hollywood stars, inspired an outpouring of support from the local community, which raised more than $9,000 at a rally last Saturday.
WHAT: Update on "Save the Peak" campaign
WHEN: Wednesday, April 14, 2010. Press conference begins at 9 a.m. Shuttles to site begin at 8:30 a.m.
WHERE: The Hollywood Sign
(Meet at the Beachwood Market, 2701 Belden Dr., Los Angeles, CA90068 and we will shuttle you up to the sign.)
WHO: Councilmember Tom LaBonge, 4th District, City of Los Angeles
Will Rogers, President of The Trust For Public Land
Leron Gubler, CEO of the Hollywood Chamber of Commerce
L.A. Dept. of Recreation and Parks
Members of the Beachwood Canyon neighborhood
Media Contact: Carolyn Ramsay (213) 359-3593
ph: (213)485-3337 fx: (213)624-7810